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Marketing and Sales

A guide of library information for students of the Business in Marketing and Sales degree. While most of the information contained in this guide is aimed at GMIT students, It may be of use to anybody with an interest in the subject area

Access to good academic Information (for reports and assignments) poses many challenges. Information can come from many different places...books, journals, magazines, news articles, websites and social media to name a few.

It's good practice to include a variety of information sources when you are gathering information for an assignment. This shows that you have researched your topic thoroughly and have evidence to support your writing.

A good start is to find some information from

  • books
  • journals or magazine articles
  • websites

And remember, don't rely on one source only.

Top Resources for Marketing and Sales

ATU Library Collections for books, ebooks, journal articles and more

Business Source Complete for journal articles, case studies and book chapters

Mintel for consumer reports, market trends, product updates and sectoral analysis

Emerald  for journal articles, proceedings and case studies for articles from Ireland's leading Business News source

ScienceDirect for academic journal articles and conference proceedings from International sources

Use the tabs above to make the most of the information the library provides for business students including:

  • Finding appropriate print sources including books, journals, theses
  • Searching online sources including ebooks, online journals, online dissertations
  • Searching databases
  • Referencing & citation
  • Library support & training
  • Library based student supports for Academic Writing and Maths